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#1 03-12-2010 8:20:23 AM

Frank
DVR Chatter Honcho
From: Bucks, PA
Registered: 02-12-2005
Posts: 2880
PM  Website

3 Reasons Why the Wait is Over

A Interactive Spots, Dynamic VOD Ads and Set-Top Metrics to Take Root nagging chicken-and-egg problem has held back advanced TV advertising, which promises richly interactive and highly targeted capabilities combined with the massive reach of television.The Catch-22 is this: Big buyers want to reach a big audience.

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