DVR Chatter

There's not much information on how intrusive it's going to be, but this description of a new advertising scheme that's going to begin appearing on TiVos is a little disturbing on its face.

TiVo...is working on a next-generation form of TV advertising, that promises to be far more interactive. It is partnering with Amazon to offer product ads that appear alongside regular TV ads and programming. These ads will let viewers go and purchase those products directly from Amazon.

In the coming months, the four million-plus TiVo users out there will begin to see options to make these purchases, the New York Times reports. So if a viewer stops watching a show to go buy a product, TiVo will let them seamlessly return to watching after making the purchase. Viewers will also be able to save intended purchases on their Amazon account in case they decide to make the purchase later. The ads will also be contextually featured within TiVo’s interface.